Lotame pitches an ‘unstacked’ approach to selling data tools

LotameĀ is unveiling what it says is a new approach to the data management business, with what it calls an “unstacked” strategy. Adam Solomon, a former Time Inc. and Viacom executive who recently joined Lotame as chief marketing officer, said this new strategy is illustrated by the launch of Data Stream, which allows publishers and marketers … Continue reading Lotame pitches an ‘unstacked’ approach to selling data tools