While Apple has been working on a ton of original content for its new streaming service, Bloomberg says that most of it won’t be ready for the launch later this month. Apple will probably share some teasers onstage, but the launch lineup will mostly feature third-party content.
Apple is probably talking with everyone, but many premium cable channels still have to decide about Apple’s streaming service. HBO, Showtime and Starz have to decide by Friday whether they want to be part of the launch.
It’s unclear if Apple is going to feature some or all content from those partners. Many of them already have a streaming service on their own, and you can access their libraries from the TV app on your Apple TV or iOS device.
Apple could streamline the experience by letting you subscribe to various content bundles in its own streaming service. Amazon already provides something similar with Amazon Prime Video Channels. Netflix and Hulu will likely remain independent services, as they compete directly with Apple’s original content effort.
When it comes to Apple’s other announcement, the company should also unveil its Apple News subscription on March 25. Apple acquired Texture last year and has been working on a digital magazine subscription for a while.
Once again, details are still thin for this new service when it comes to pricing, availability outside of the U.S. and content.
Last month, the WSJ reported that Apple has been working with Goldman Sachs on a credit card that would integrate deeply with the Apple Wallet app. Given that Apple’s event is about services, let’s see if the company talks about this new product, as well.