Instacart has expanded its alcohol delivery to now be available in 14 states and Washington, DC from nearly 100 different retailers.
With the roll-out, Instacart alcohol delivery is currently available to 40 million homes in the U.S., and the number of alcohol deliveries on the platform has more than doubled since the same time last year.
Partners who participate in alcohol delivery on Instacart include Albertsons, Kroger, Publix, Schnucks and Stater Bros., alongside wine and liquor stores such as BevMo!, Binny’s Beverage Depot and Total Wine & More.
The list of states where Instacart offers alcohol delivery include California, Connecticut, Florida, Illinois, Kentucky, Massachusetts, Minnesota, Missouri, North Carolina, Ohio, Oregon, Texas, Virginia, Washington and Washington, DC.
Instacart started rolling out alcohol delivery a year ago, and has quickly become a competitive player in the space. Postmates introduced alcohol delivery in 2017, whereas strictly alcohol delivery services like Drizly, Minibar and Saucey have been around for a while.
Here is what Instacart’s chief business officer, Nilam Ganenthiran, had to say:
Part of grocery shopping for many people goes beyond getting fresh produce, meats and pantry staples, and includes picking up the perfect bottle of wine for a dinner party or their favorite beer to sip while watching the big game. By working alongside our retail partners to add alcohol to the marketplace, we’re offering customers more choice and making it easier for Instacart to be their ‘one-stop-shop’ to get the groceries they need – including beer, wine and spirits – from the retailers they love.
When Amazon bought Whole Foods in 2017, some speculated that Instacart might be hit hard. But the deal also represented the digitization of a massive, traditional industry. Considering Instacart’s retail partner growth over the past year, it seems that the Whole Foods acquisition might have made Instacart an attractive platform for some retailers.
The company now serves more than 80 percent of U.S. households, which was Instacart’s stated goal for the end of 2018. Across its 300 retail partners, Instacart now delivers from 20,000 grocery stores across 5,500 cities in North America.