Even the IAB warned adtech risks EU privacy rules

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech industry functions by harvesting web users’ data, … Continue reading Even the IAB warned adtech risks EU privacy rules