eMarketer predicts digital ads will overtake traditional spending in 2019

This is the year when the money spent on digital advertising will finally overtake spending on traditional ads — at least according to the latest forecast from eMarketer. The research firm is predicting that U.S. digital ad spend will increase 19.1 percent this year, to $129.3 billion, while traditional advertising will fall 19 percent, to … Continue reading eMarketer predicts digital ads will overtake traditional spending in 2019