Citymapper is becoming a fintech startup, sort of. The company announced a prepaid card called Citymapper Pass for users based in London. This new product is both a subscription service to aggregate all your transportation subscriptions and a plastic card to pay for your rides.
According to Wired, Citymapper will start with two weekly subscription packages. For £30 per week, you’ll get full access to zone 1 and 2 on TfL’s network. For an additional £10 per week, you’ll also get unlimited Santander bike rides and two rides using Citymapper’s ride-sharing service.
This isn’t exactly revolutionary for London commuters, but it’s a start. Eventually, the startup wants to add more transport methods, from dockless bikes to e-scooters and other private networks. But this is going to be a bit more complicated as the startup needs to sign a deal with each company.
You could imagine creating a custom package with your favorite transportation methods and pay once for all services. More interestingly, the plastic card is a good old prepaid card. You can top up your balance just like you’d top up your Revolut account and use that card if you’re traveling to a different zone.
The card should be compatible with Apple Pay and Google Pay. If you travel a lot, Citymapper lets you pause your subscription whenever you want — there’s no long-term commitment.
As urban mobility becomes more fragmented, Citymapper wants to act as an aggregator. Many people already rely on the app to calculate itineraries. But the startup now wants to go beyond mapping. It could be a way to monetize the service as well. You’ll be able to subscribe to Citymapper Pass in March or April.