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Grover launches e-scooter subscription service

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Grover, the Berlin-based startup that offers “pay-as-you-go” subscriptions to the latest consumer tech as an alternative to owning products outright, is going all-in on e-scooters or so-called micro-mobility. The latest to jump in on the e-scooter craze, the company is launching an e-scooter monthly subscription service in Germany.

Dubbed GroverGo, customers can rent the Xiaomi e-scooter Mijia M365 for €49.90 per month and have access to a rental scooter of their own for a fraction of the cost of buying.

The idea — and thinking behind Grover as a whole — is that instead of purchasing an e-scooter outright (or in this instance, relying on using the sprawling number of pay-per-ride services), GroverGo customers can enjoy unlimited e-scooter rides without the upfront costs or commitment of owning an e-scooter. A GroverGo rolling monthly subscription can be canceled at any time and includes Grover Care damage coverage.

The Xiaomi scooter goes up to 25 km/h, and can ride up to 30 km without recharging. It is also foldable and fairly lightweight, which Grover says makes it easy to travel with. The company also reckons that GroverGo makes sense for anyone who would ride 10 or more times per week.

“The biggest advantage of GroverGo versus pay-per-ride e-scooter services is the guaranteed availability and efficient use, as each scooter stays with its renter rather than hundreds of them clogging the sidewalks waiting to be picked up and recharged,” says Grover, taking a dig at the likes of Lime and Bird. “GroverGo customers make their scooter their own for the time of their subscription and know that it’s always charged and at their disposal. Even in the most remote neighbourhoods, the scooter can be folded and taken to the office or a bar and will be there for the ride home.”

The tech subscription service is also confident e-scooters will become more useful, as German authorities make changes to how the devices are regulated. “Thanks to a recently issued ordinance by the federal government, it is expected that Germany will change its regulations and allow e-scooters on public streets soon,” says Grover.

Meanwhile, Michael Cassau, CEO and founder of Grover, tells me he believes micro-mobility services are the “future of cities” and that the Product-as-a-Service model that Grover is based on is particularly suited to the space. “I am confident that our approach with GroverGo is smart and efficient, and will convince many to switch to e-mobility without the barriers and commitment of buying and financing, and without the hassle of shared e-scooter services,” he adds.

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