It isn’t super common to find two entrepreneurs in one marriage, especially two entrepreneurs that want to work together. But married couple Rob and Monica Royer are making it happen with a new collaboration between Interior Define and Monica + Andy.
Interior Define, founded by Rob Royer, looks to offer super customizable, high-quality furniture at an affordable price point. Users can pick the style of their furniture and the materials used, and even can specify dimensions to ensure that their stuff fits perfectly in their space.
Monica + Andy, on the other hand, founded by Monica Royer and Brian Bloom, launched in 2014 to provide high-quality baby and children’s apparel, all of which is made with Global Organic Textile Standard-certified cotton. Both Interior Define and Monica + Andy are digitally native brands, but both have various physical guide shops across the country.
One of Monica + Andy’s claims to fame is the brand’s limited-edition prints. With that in mind, Monica and Rob Royer hatched a plan to collaborate on child-sized furniture using fun Monica + Andy prints. The children’s furniture is real furniture, shrunken down, according to Rob Royer. However, the slip covers are 100 percent washable to ensure that kids can still play happily without completely destroying the furniture in the play room.
“To be brutally honest, working together as married, founding CEOs is probably a really bad idea and I do not recommend trying this yourself,” said Monica Royer with a laugh. “But we stumbled into it with this idea, and we’re incredibly passionate about the brands we’ve created. And we have a unique understanding of each other, both as partners, but also as fellow founding CEOs.”
Rob and Monica said that part of the reason the collaboration made sense is because of the faith they have in their teams to execute.
“We both have fantastic teams,” said Rob Royer. “Teams are the ones that do all of the great work. We came to the table with an idea and our teams were the ones who really executed on the vision.”
The children’s furniture, which includes chairs, love seats, couches and even sectionals, will be sold through the Interior Define website, but Monica + Andy will be selling extra throw pillows through the M+A website.
“We cut our teeth on children’s apparel,” said Monica Royer. “To expand into additional product categories is a unique opportunity for us in general, but it’s made better by working with a brand that aligns from a customer experience, aesthetic and team perspective.”