Apple is kicking off the Entrepreneur Camp in Cupertino. Eleven female-founded app development companies have been invited to Cupertino for multiple workshops and meetings with Apple employees, and Apple used that opportunity to share a new number when it comes to App Store revenue.
Since the creation of the App Store, Apple has given back $120 billion in revenue to App Store developers. It means that the App Store has generated more revenue than that in total. But if you remove Apple’s cut, $120 billion have been wired to developers.
App Store revenue is still growing rapidly, as more than $30 billion of developer revenue has been generated in the last 12 months alone. Apple reported $100 billion in developer revenue at WWDC back in June 2018.
Apple only counts direct App Store revenue, such as paid downloads, in-app purchases and subscriptions. Developers also could have generated more revenue through ads and subscriptions on a website, for instance.
If you’re curious about the Entrepreneur Camp, Apple has invited the developers of Bites, Camille, CUCO: Lembrete de Medicamentos, Deepr, D’efekt, Hopscotch, LactApp, Pureple, Statues of the La Paz Malecón, WeParent and Seneca Connect. There will be a new session every quarter.