Electronics giant Philips invests in monitoring and information platform for expecting mothers

The international electronics and medical device giant Philips is pushing further into pregnancy and childcare services by leading a $6 million early stage investment in the pregnancy-focused app-developer and device manufacturer, Babyscripts. 

The Washington, DC-based company works with hospitals and healthcare providers to distribute a medical device and mobile app for monitoring blood pressure and providing neonatal care information for expecting mothers.

According to Babyscripts co-founder and President Juan Pablo Segura, typical neonatal care follows a standard script with women seeing an obstetrician typically fourteen times over the course of the pregnancy. And most of those visits are just to monitor a woman’s weight and blood pressure during pregnancy.

Babyscripts can adjust the frequency and scope of treatment required through its blood pressure and pregnancy monitoring application, Segura said.

Using remote-monitoring devices to monitor blood pressure and weight, the company claims it can tailor treatments to risk profiles and allow healthcare providers to manage up to 90% of pregnancies virtually.

The company is already being used to monitor 160,000 pregnancies across 20 states. In the U.S. there are roughly 4 million pregnancies per year.

“This funding will help us continue to acquire market share while also allowing us to focus on building even more products for patients in pregnancy,” says Babyscripts CEO and Co-founder, Anish Sebastian.

As part of the investment, Babyscripts will partner with the mother and baby unit of Philips healthcare to build more virtual care obstetric and pediatric services.

Babyscripts historically has focused all of its efforts in creating a trusted channel between the patient and OBGYN throughout the pregnancy,” said Segura, in a statement. “It’s only natural that we begin to expand that relationship through postpartum care and early stage pediatrics. On average, our patients use our app and remote monitoring service 6 times a week.”