Coinbase acquired Earn.com for at least $120 million back in April. And the company now plans to transform Earn.com into Coinbase Earn, a website with educational content to learn more about cryptocurrencies. Users who complete those classes will earn tokens.
Coinbase bought Earn.com partly so that it could appoint Earn.com co-founder and CEO Balaji Srinivasan as Coinbase’s CTO. The previous iteration of Earn.com wasn’t a priority for Coinbase.
Earn.com started as a service where you can contact busy people for a small fee. Busy people would get paid in cryptocurrencies to accept those requests. The platform quickly became a way to massively contact Earn.com’s user base for initial coin offerings and airdrops.
Coinbase Earn is launching today in private beta. But at the time of this article, the new Coinbase Earn service is not live (Update: Coinbase Earn is now live and is a separate website from Earn.com). Some Coinbase users will receive an invitation to the service. The company says that educational content will go beyond Bitcoin and Ethereum. Developing education pages for obscure cryptocurrencies makes sense as Coinbase plans to add dozens of cryptocurrencies over the coming months.
At first, there is just one track. Users can learn more about 0x (ZRX), a protocol that lets you create decentralized exchanges. Cryptocurrency trades can be executed without a centralized exchange thanks to 0x.
0x content includes video lessons and quizzes — and yes, writing this makes me feel like it’s 2005 and webinars are cool again. Even if you’re not invited to Coinbase Earn, you can view the content. But those who are part of Coinbase Earn will receive a small amount of ZRX at the end of the track.
Coinbase had previously launched a learning hub to understand the basics of cryptocurrencies.
Disclosure: I own small amounts of various cryptocurrencies.