Rideshare advertising startup Firefly launches with $21.5M in funding

Firefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It’s also announced that it has raised $21.5 million in seed funding. The idea of sticking advertising on a cab isn’t new, but Firefly offers drivers what it calls a “digital smart screen,” allowing advertisers to run targeted, … Continue reading Rideshare advertising startup Firefly launches with $21.5M in funding