Allplants, a London-based startup that delivers ready-made “plant-based” meals (that’s vegan, to you and me), has raised £7.5 million in Series A funding. The round is led by VC firm Octopus Ventures, which was an early backer in healthy snack delivery company Graze.
Additional investors in the round include existing backer Felix Capital (which I’m told has doubled its seed investment), Swedish VC firm Otiva, unnamed partners at VerlInvest (who are participating in a personal capacity), David Milner (ex-CEO Tyrells), Simon Nixon (founder of MoneySupermarket), and video blogger Jack Harries. Allplants reckons it is the U.K.’s largest Series A round for a vegan company.
Based on the premise that switching to a plant-based diet is the most impactful way to reduce our environmental footprint (and improve health), Allplants has developed a delivery service that wants to make it “effortlessly easy to eat more plants”. Specifically, either as a one-off or on a subscription basis, it delivers healthy, chef-made, vegan meals, for you to reheat at home.
They are “quick frozen” to lock in freshness and the idea is that you receive six meals at a time, to serve one or two people each, making the model more scalable and delivery more cost-effective. When your food is delivered you store it in your own freezer and cook/eat as needed, before your next order.
Since being founded in 2017 by brothers Jonathan and Alex Petrides, Allplants says it has served over 250,000 meals nationwide to plant-inspired foodies and built a “movement” with over 70,000 online fans. Notably, the company is a B-Corp, promising to do good by people and the planet.
Meanwhile, Allplants says it will use the investment to develop a broader range of ready-to-eat food, accelerate the growth of its community, further grow its North London-based 40-plus team, and expand the capacity of its production kitchen, which will operate on renewable and waste-created energy.
Adds Allplants’ Jonathan Petrides: “Most allplants customers aren’t veggie or vegan, they’re curious and hunting for convenient, healthy ways to boost their busy lives. This investment well help us fuel the plant-based movement forward”.