Poland-based CallPage offers something other customer interaction apps don’t: the ability to call your website visitors as soon as they click on your page. In a world where the difference between a sale and a click past your site onto Facebook, this is a pretty cool little feature.
CallPage began in 2015 when the founders, Ross Knap, Sergey Butko, and Andrew Tkachiv, tried to figure out why website visitors would leave their sites. They started out as a consultancy and the product was born out of some after-hours tinkering by the team. Instead of messaging users, they thought, why not let managers talk to them on the phone?
“Our widget analyzes user behavior on your website,” said CEO Knap. “Then when it sees an interested visitor, it offers him a free callback in 28 seconds. The interested visitor leaves a phone number on your site, our widget calls to the first available manager’s mobile phone and then the next one if no one picks up. After the conversation client will receive an SMS of thanks. It doesn’t require any extra work.”
The team raised a $4.5 million Series A from TDJ Pitango Ventures, Innovation Nest, and Market One Capital. They have 3,000 customers and it makes 280,000 calls monthly. The team started with a $50,000 seed check from an early investor.
Knap and the team have big plans.
“CallPage will continue the realization of our development plan,” said Knap. “The company is going to change into a product more from the perspective of ‘All your company calls in one place.’ The R&D department have already started working on using machine learning and AI which allows analyzing of hundreds of thousands of calls through the CallPage system. Thanks to this, companies will be able to run their communications more effectively.”