The deal is expected to close within a month. Quartz said it won’t be making layoffs and it will maintain its brand and existing editorial leadership team. Co-president and editor-in-chief Kevin Delaney and co-president and publisher Jay Lauf will become Quartz co-CEOs reporting to Uzabase and founder and CEO Yusuke Umeda.
The deal forms part of Atlantic Media chairman and owner David Bradley’s plan to divest his family’s ownership of the organization’s assets. Last year, he sold a majority share of The Atlantic to Laurene Powell Jobs’ Emerson Collective. Quartz was reported to be exploring acquisition options as far back as 2015, but Bradley wrote in a memo to staff that he “thought it would be a few years before we launched the search for a Quartz buyer.”
Launched in 2012, the Quartz vision has been to ‘The Economist of the digital era’ and it has found a niche for thoughtful storytelling. The company claims over 20 million monthly readers, and it has found interesting ways to use distribution methods such as chatbots and newsletters. Indeed, Quartz is reported to have posted a $1 million profit in 2016 on revenue on $30 million thanks to its advertising business.
The company said today that total sales this year are forecast to grow by 25-35 percent. That’s notable because it will affect the price that Uzabase ends up paying. Quartz said in a statement that the deal ranges from $75 and $110 million “depending on achievement of future financial and operating performance in 2018.”
The acquisition has surprised many with Uzabase hardly a household name. Despite that, though, it has a credible track record as a company.
Uzabase went public on the Tokyo Stock Exchange in 2016 and its current market cap is around $870 million. Its services include a business intelligence platform, a b2b marketing platform and, in the consumer space, a news app called NewsPicks.
The latter service is of particular interest in the context of the Quartz deal since it claims 64,000 subscribers who pay $15 per month. That gives NewsPicks nearly half of its revenue from paying users, which the company said is up 80 percent annually. The service is strongest in Japan (where it claims over 3.3 million registered users) but it launched in the U.S. last year in partnership with Dow Jones and is said to be growing rapidly there.
Following the deal, Quartz will pick up the slack for running the English version of NewsPicks but the companies look like they will also work more closely about subscription-based content.
“We’ll quickly be developing paid products for the loyal audience Quartz has accrued over the past six years, building on and learning from the success that NewsPicks has had with community and paid content,” co-CEOs Delaney and Lauf wrote in a memo to staff.
“While high-quality advertising will continue to represent the lion’s share of Quartz’s revenue in the coming years, we expect that the biggest source of growth in Quartz’s next chapter will come from reader revenue,” the duo added.
As for how the deal came about, Bradley — the Atlantic Media chairman and owner — recalled that Uzabase and founder and CEO Umeda met Quartz about a potential partnership last year and that led to further discussions that became an acquisition. Umedia, Bradley said, wants to make Quartz “the leading global business news brand in the world.” (As a measure of his confidence, Bradley said he will take 33-50 percent of his exit in Uzabase stock.)
In fact, the Japanese company’s stock may be a key part of how the deal happened.
While the price is down four percent following the announcement of the Quartz deal, it has risen in value significantly this year. It started the year at 1,588 JPY on January 1 and it closed last week at 3,275 JPY, up more than double. That appreciation made a deal to purchase Quartz increasingly cheaper, particularly with a major chunk done with stock.
There is some precedent for acquisitions of notable U.S. tech companies by Japanese suitors. Back in 2015, The Nikkei bought the Financial Times for $1.3 billion in another unexpected piece of media M&A, while more recently job hunting service Glassdoor was bought by Japan’s Recruit for $1.2 billion.