In 2010, the eyewear industry got its long-awaited new player. Warby Parker entered the market with a simple offering: stylish Rx glasses, bought online, for a reasonable price.
While this sounds like a pretty obvious concept in 2018, the world of e-commerce was just beginning its insane growth streak back in 2010. And glasses, of all things, weren’t something that many people thought could be purchased online.
But through a simple try-before-you-buy system, Warby Parker made it possible.
Flash-forward eight years and Warby Parker has become a household name, with more than 50 stores across the United States and Canada, and more than $290 million raised. The brand has evolved beyond a simple set of glasses to become an example for many startups, particularly where social good is concerned.
For each pair of glasses sold, Warby Parker donates a pair to someone who needs glasses but doesn’t have access to them.
All that said, we’re obviously thrilled to have Warby Parker co-founder and co-CEO Dave Gilboa join us onstage at Disrupt SF.
Gilboa has helped Warby Parker grow from a small e-commerce startup to a massive brand, and has helped evolve the company beyond an e-commerce brand, providing vision tests alongside the product.
At Disrupt SF, we’ll discuss how Warby grew its e-commerce presence, the company’s approach to offline retail versus online and what’s next in store for Warby Parker.
Tickets to the conference, which runs September 5 to September 7, are available here.