Startups

Twitter acquires anti-abuse technology provider Smyte

Comment

Twitter this morning announced it has agreed to buy San Francisco-based technology company Smyte, which describes itself as “trust and safety as a service.” Founded in 2014 by former Google and Instagram engineers, Smyte offers tools to stop online abuse, harassment, and spam, and protect user accounts.

Terms of the deal were not disclosed, but this is Twitter’s first acquisition since buying consumer mobile startup Yes, Inc. back in December 2016

Online harassment has been of particular concern to Twitter in recent months, as the level of online discourse across the web has become increasingly hate-filled and abusive. The company has attempted to combat this problem with new policies focused on the reduction of hate speech, violent threats, and harassment on its platform, but it’s fair to say that problem is nowhere near solved.

As anyone who uses Twitter will tell you, the site continues to be filled with trolls, abusers, bots, and scams – and especially crypto scams, as of late.

This is where Smyte’s technology – and its team – could help.

The company was founded by engineers with backgrounds in spam, fraud and security.

Smyte CEO Pete Hunt previously led Instagram’s web team, built Instagram’s business analytics products, and helped to open source Facebook’s React.js; co-founder Julian Tempelsman worked on Gmail’s spam and abuse team, and before that Google Wallet’s anti-fraud team and the Google Drive anti-abuse team; and co-founder Josh Yudaken was a member of Instagram’s core infrastructure team.

The startup launched out of Y Combinator in 2015, with a focus on preventing online fraud.

Today, its solutions are capable of stopping all sorts of unwanted online behavior, including phishing, spam, fake accounts, cyberbullying, hate speech and trolling, the company’s website claims.

Smyte offer customers access to its technology via a REST API, or it can pull data directly from its customer’s app or data warehouse to analyze. Smyte would then import the existing rules, and use machine learning to create new rules and other machine learning models suited to the business’s specific needs.

The customers data scientists could also use Smyte to deploy (but not train) their own custom machine learning models, too.

Smyte’s system includes a dashboard where analysts can surface emerging trends in real-time, as well as conduct manual reviews of individual entities or clusters of related entities and take bulk actions.

Non-technical analysts could use Smyte to create custom rules tested on historical data, then roll them out to production and watch how they perform in real-time.

For Twitter, the use case for Smyte is obvious – its technology will be integrated with Twitter itself and its backend systems for monitoring and managing reports of abuse, while also taking aim at bots, scammers and a number of other threats today’s social networks typically face.

Of course, combatting abuse and bullying will remain Twitter’s most pressing area of concern – especially as it’s the place where President Trump tweets, and the daily news is reported and discussed (and angrily fought about).

But Twitter could use some help with its troll and bot problem, too. The company, along with Facebook, was home to Russian propaganda during the 2016 U.S presidential election. In January, Twitter notified at least 1.4 million users they saw content created by Russian trolls; it also was found  to have hosted roughly 50,000 Russian bots tweeting election-related content in November 2016.

Presumably, Smyte’s technology could help weed out some of these bad actors, if it works as well as described.

Twitter didn’t provide much detail as to how, specifically, it plans to put Smyte’s technology to use.

Instead, the company largely touted the team’s expertise and the “proactive” nature of Smyte’s anti-abuse systems, in today’s announcement:

From ensuring safety and security at some of the world’s largest companies to specialized domain expertise, Smyte’s years of experience with these issues brings valuable insight to our team. The Smyte team has dealt with many unique issues facing online safety and believes in the same proactive approach that we’re taking for Twitter: stopping abusive behavior before it impacts anyone’s experience. We can’t wait until they join our team to help us make changes that will further improve the health of the public conversation.

According to Smyte’s website, the company has a number of high-profile clients, including Indiegogo, GoFundMe, npm, Musical.ly, TaskRabbit, Meetup, OLX, ThredUp, YouNow, 99 Designs, Carousell, and Zendesk.

Twitter tells us that Smyte will wind down its operations with those customers – it didn’t acquire Smyte for its revenue-generation potential, but rather for its talent and IP. [See update on that transition, detailed below post.]

 

LinkedIn reports there are only a couple dozen employees at Smyte today, including the founders. But Smtye’s own website lists just nineteen. Twitter wouldn’t confirm Smtye’s current headcount but says it’s working to find positions for all.

Terms of the deal were not disclosed, but Smyte had raised $6.3 million in funding from Y Combinator, Baseline Ventures, Founder Collective, Upside Partnership, Avalon Ventures, and Harrison Metal, according to Crunchbase.

  • Update, 6/21/18, 4:30 PM ET:

Twitter had told us Smyte had a transition plan for existing customers. However, it did not – or Twitter believes that “transition plan” means phoning customers to explain why the API is now shut off. We understand that those affected, some of whom are being matched with new providers today, were given no warning about Smyte’s closure. Instead, they found their access was just gone.

Twitter is handling these customers on a case-by-case basis, we understand.

But it’s an odd decision to simply stop business on the day of the announcement instead of allowing for those customer relationships to wind down. Some people are understandably angry as to how they’ve been treated, and are sharing those sentiments – where else? – on Twitter.

https://twitter.com/theredwarrior/status/1009896653191634945

More TechCrunch

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

6 hours ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

2 days ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

2 days ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?