The News Lens launched in 2013 as an independent news site for Taiwanese readers disenchanted with the country’s tabloid-ridden media. Now it has 9 million monthly unique readers, offices in Taipei and Hong Kong and just announced it has raised a Series C. The Taipei-based startup did not disclose the exact amount of the round, but founder and CEO Joey Chung told TechCrunch it’s between $3 million to $4 million.
The round includes participation from Dorcas, Hazel Asset Management, Walden International and returning investor North Base Media. Individual investors in the round include Steve Chen, co-founder and former chief technology officer of YouTube, Twitch co-founder Kevin Lin and Charles Huang, the co-creator of Guitar Hero.
At the very beginning, The News Lens was a Facebook page that shared news and analysis before launching its eponymous site with original content and videos. Now the startup envisions its future as a media group, with several brands. Earlier this year, The News Lens acquired two Taiwanese content producers, tech news site Inside and sports site Sports Vision, which still operate as separate brands. The News Lens’ two other verticals are its flagship news site, which now has Chinese-language editions for Taiwan, Hong Kong and Southeast Asia, as well as an English version for international readers, and ELD, which covers lifestyle and fashion.
The News Lens will use some of its new capital to launch its in-house content management and data analytics platform and plans to gain more international readers through strategic partnerships or acquisitions of other Chinese-language online media companies.