As the vacation rental sector heats up — with Airbnb making even more moves to expand its portfolio of services to include multiple tiers of rentals — there’s going to be more and more of a need for people who manage a large number of properties.
Guesty is one service that aims to do that, and today a filing with the Securities and Exchange Commission notes that it’s raised $19.75 million in a new Series B round of financing. While Airbnb may be the dominant home vacation rental service, there are others like VRBO, and managing those properties across multiple different platforms could require handling all of that information in something more analog like an Excel sheet. It’s a kind of CRM tool for property management, ranging from tracking guest check-ins to the amount of revenue a property owner. Guesty also helps property owners by providing tools to manage operations beyond just the tracking.
Airbnb earlier this year started rolling out more tiers of home categories that are geared toward different kinds of travelers. That included high-end tiers called Airbnb Plus and Beyond by Airbnb. While these new categories potentially offer a more granular set of choices for consumers, it might make managing those properties a little more difficult — especially if it’s across multiple different services like Airbnb and VRBO, or even more analog channels. Tools like Guesty can help owners of multiple different properties (that might span multiple tiers) turn those homes into an actual business.
There are also plenty of platforms that are looking for additional services for people managing multiple properties on vacation rental sites. There are startups like Beyond Pricing, which look to help property managers figure out how to best price their homes. Airbnb has its own pricing algorithms, but there’s clear demand for tools that cross multiple platforms. Guesty was party of Y Combinator’s winter 2014 class, and raised $3 million in May last year.
While Airbnb continues to try to expand into new categories and offer home owners a way to rent out their homes — or for owners of multiple properties to run a side business — it’s not the only approach to vacation rentals. One startup, Selina, is looking to convert existing properties into kinds of campuses that cater to different tiers of travelers, ranging from travelers looking to stay in a hostel to ones that are willing to pay for their own rooms. Selina earlier this month said it raised $95 million. Selina is more of a hotel-ish model as it expands from geography to geography, but it also shows that there’s demand for an experience that can cater to a wide variety of guests.