Reddit, one of the internet’s largest hubs for both traffic and controversy, announced today that it has hired former Time Inc. President of Digital Jen Wong to take on the role of COO.
She will be tasked with managing Reddit’s business strategy, working out of the company’s New York office. Wong left Time Inc. earlier this year when the company was acquired by Meredith Corp for $1.84 billion.
In a blog post, the company detailed the scope of her role as COO. A major focus will be building the company’s advertising strategy:
Her goals as COO will align closely with her past experience at Time, PopSugar, and AOL: using her media, publisher, advertising, and operations expertise to help us build out our offerings for users, advertisers, and partners; applying her experience building successful digital advertising offerings for internet media giants to our own ads platform; and, through it all, working to grow our business while staying true to the things that make Reddit unique.
Despite claiming 330 million monthly active users, Reddit is still a relatively small operation by Silicon Valley standards. A major part of that is that they’ve been slow to build out a sophisticated advertising product, though in recent months they’ve begun rolling out native ads in the company’s mobile apps.
“Jen is a seasoned digital veteran and successful executive at some of the biggest media companies in the world, her experience and vision will help carry Reddit’s momentum forward in the years to come,” Reddit CEO Steve Huffman said in a statement.