GoPro is willing to take that old digital camera stuffed in your junk drawer even if it’s not a GoPro. Through a program called TradeUp, the camera company will discount the GoPro H6 Black $50 and Fusion $100 when buyers trade-in any digital camera. The company tried this last year for 60 days, but as of right now, GoPro is saying this offer does not expire.
This offer works with any digital camera, including old GoPros. It clearly addresses something we noticed years ago — there’s often little reason to buy a new GoPro because their past products were so good.
GoPro tried this in 2017 for 60 days and says 12,000 customers took advantage of the program.
The service is reminiscent of what wireless carries do to encourage smartphone owners to buy new phones. It’s a clever solution, though other options could net more money. Users could sell their camera on eBay or use other trade-in programs. Best Buy lets buyers trade-in old cameras, too, and currently gives $60 for a GoPro Hero3+ Black and $55 for a HD Hero 960.
GoPro is in a tough position, and this is clearly a plan to spur sales. The company’s stock is trading around an all-time low after a brief upswing following a report that Chinese electronic maker Xiaomi was considering buying the company. The company also recently started licensing its camera technology and trimmed its product line, while introducing a new, $200 camera.