For Sony, CES is a show of sheer, brute force. It’s all about a big, flashy showing from a consumer electronics giant. And unlike big competitors like Samsung and LG, Sony hasn’t spent much of the past few weeks showing its hand, so there’s going to be plenty of unknown here.
That said, if past years are any indication (as they nearly always are), this is going to be a big show for TV and audio offerings. Given the way pretty much every other announcement has gone this year, it seems like a safe bet that we’ll see plenty of announcements tied to voice-based AI like Google Assistant.
And, of course, this is Sony we’re talking about, so expect lots of general weirdness around the edges.
The Sony CES 2018 live blog starts at 5:00pm PST.