Today is #GivingTuesday, a global day of giving that always falls on the first Tuesday after Thanksgiving.
This year Facebook is again partnering with the Bill & Melinda Gates Foundation to match up to $2M in donations to fundraisers held on Facebook by nonprofits. Additionally, Facebook is waiving its typical 5% fee on donations to U.S-based nonprofits all day long.
It’s a big step up from last year for both groups, when Facebook only waived fees up to $500,000 and the Gates Foundation only matched $500,000 (but later increased it to $900,000 as the original milestone was hit within hours). Last year on Giving Tuesday Facebook raised $6.79M total via their fundraising platform, and $168M was raised worldwide by all participants.
Matching for U.S nonprofits will be capped at $50,000, or $1,000 per fundraiser or donate button until the $2M matching limit is hit.
This $1,000 limit means that the most successful nonprofits will have lots of individual fundraisers and donate buttons created by a variety of Facebook users, and not just rely on ones created by themselves.
So in additional to actually donating money you can help by creating fundraiser for a nonprofit here, or just add a donate button to a Facebook post by typing #donate. There’s also an option to go live and add a donate button to your live stream, essentially letting you create your own mini-telethon.
Matching starts at 8am ET, so if you’re planning on donating to a your favorite charity make sure you do it early in case the matching funds run out.