Navdy contacts would-be creditors, prepares to liquidate


Image Credits:

No one ever says hardware is easy, and today it looks like another promising startup has hit a wall. Navdy, which made an in-car heads-up display that projected info like navigation on to your windscreen, has been sending out notices to customers and others who might have claims against the company, as part of a General Assignment for the Benefit of Creditors.

The full note is at the end of this story.

This is not a bankruptcy per se, but an alternative to one, aimed at smaller businesses.

As part of it, the company Navdy Inc. (the assignor) is assigning its rights in tangible and intangible assets to Navdy LLC (the assignee) for liquidation.


“Assignee shall liquidate the Assets, wind down Assignor and distribute the net liquidation proceeds to creditors of Assignor who timely submit claims as instructed below,” reads a legal notice pertaining to the General Assignment, which is dated October 26.

Those who believe they may have a claim against Navdy should follow this link to make it. The deadline for submissions is April 24, 2018.

We’d actually been asking around about Navdy for the last couple of months, after a number of readers got in touch to point out that the company had gone radio silent on its social accounts and hadn’t been responding to customers with questions and problems.

We’d also heard from a source that the company was shopping itself around.

Doug Simpson, the founder and CEO, himself responded to my most blatant question of all, sent as a message to Navdy’s Twitter account after previous notes got no reply.

“Are you still in business?” I asked.

“Hi Ingrid. Yes of course we are! Weird question but thanks for checking in on us,” Simpson replied. He followed up to see if we’d be interested in hearing about news when there was news to share.

Those emails were dated October 30, four days after the General Assignment for the Benefit of Creditors was made.

We have reached out once again to Simpson, as well as the company’s press contact, to try to get more information. We have also contacted Renault, who is apparently working with the company and one of its strategic investors, Harman, to integrate the Navdy into its cars from next year.

We have also tried to contact several investors. One has confirmed to us that Navdy has not been in touch before or since sending out the liquidation notice to customers.

What’s still not completely clear is if the company is completely shutting down, or about to embark on a pivot of some kind and this is a move to clear the decks.

On November 20, the company’s Twitter account replied to a customer who couldn’t get a response to multiple attempts to contact the company, saying that it was in the middle of a reorganization.

It’s been a long journey for Navdy. The company got its start on Kickstarter in 2014, when its campaign to fund its heads-up display went viral.

The company later moved into more traditional VC fundraising, picking up just under $42 million from investors that included Harman, Qualcomm, Upfront Ventures, Kima and many more.

Its heads-up display eventually launched priced at $799 in 2016, later dropping the price to $499. You can read our full (mostly positive) review here.

But the heads-up display market is very crowded — see the 15 best heads-up displays — and even more so, considering that this isn’t a mainstream product today. Indeed, for many the jury may still be out on whether a display on your windscreen is less or more distracting than other kinds of displays and interfaces. Together, all this makes for a tricky product/market fit.

What Navdy does have is an interesting team of technologists and lots of research and work, and so hopefully this will not be the end of the road for the startup.

We’ll update as we learn more.

Full note sent to customers below:

To whom this may concern:

Navdy, Inc. (“Navdy” or the “Company”) has undertaken an assignment for the benefit of creditors (“Assignment”) as of October 26, 2017 and appointed an Assignee.

“Proof of Claim” notices are a required formality of an Assignment process

Under California law, the Assignee is required to send a notice regarding the Assignment, along with a “Proof of Claim.” These can be found via the link at the bottom of this e-mail for your review and possible response. This notice is a required formality within 30 days of the start of an Assignment in California to determine monies owed by the Company. The Assignee is required to provide a mechanism for any party who may potentially have a claim against the Company to file their claim. That mechanism is a “Proof of Claim”.

Why you were sent a Proof of Claim

A Proof of Claim is being sent to all parties who have interacted with Navdy during the last few years to ensure that, if they believe they have a claim, it is accounted for. So if you purchased products or interacted with Navdy within the last few years, you are being sent this notice. It is not confirmation that you necessarily have a claim.

Proof of Claims are exactly what they sound like. If you believe the Company owed you money prior to October 26, 2017 (Assignment date) and has not paid you, you’ll need to fill out the form and return it per the instructions, before April 24, 2018. The language on the Claim Form is formal and legalistic, but it is a necessary part of the process as we work to resolve the situation.

To review the POC Notice, please click here: Navdy POC Notice – eSubmission

Navdy (assignment for the benefit of creditors), LLC

More TechCrunch

Zen Educate, an online marketplace that connects schools with teachers, has raised $37 million in a Series B round of funding. The raise comes amid a growing teacher shortage crisis…

Zen Educate raises $37M and acquires Aquinas Education as it tries to address the teacher shortage

“When I heard the released demo, I was shocked, angered and in disbelief that Mr. Altman would pursue a voice that sounded so eerily similar to mine.”

Scarlett Johansson says that OpenAI approached her to use her voice

A new self-driving truck — manufactured by Volvo and loaded with autonomous vehicle tech developed by Aurora Innovation — could be on public highways as early as this summer.  The…

Aurora and Volvo unveil self-driving truck designed for a driverless future

The European venture capital firm raised its fourth fund as fund as climate tech “comes of age.”

ETF Partners raises €284M for climate startups that will be effective quickly — not 20 years down the road

Copilot, Microsoft’s brand of generative AI, will soon be far more deeply integrated into the Windows 11 experience.

Microsoft wants to make Windows an AI operating system, launches Copilot+ PCs

Hello and welcome back to TechCrunch Space. For those who haven’t heard, the first crewed launch of Boeing’s Starliner capsule has been pushed back yet again to no earlier than…

TechCrunch Space: Star(side)liner

When I attended Automate in Chicago a few weeks back, multiple people thanked me for TechCrunch’s semi-regular robotics job report. It’s always edifying to get that feedback in person. While…

These 81 robotics companies are hiring

The top vehicle safety regulator in the U.S. has launched a formal probe into an April crash involving the all-electric VinFast VF8 SUV that claimed the lives of a family…

VinFast crash that killed family of four now under federal investigation

When putting a video portal in a public park in the middle of New York City, some inappropriate behavior will likely occur. The Portal, the vision of Lithuanian artist and…

NYC-Dublin real-time video portal reopens with some fixes to prevent inappropriate behavior

Longtime New York-based seed investor, Contour Venture Partners, is making progress on its latest flagship fund after lowering its target. The firm closed on $42 million, raised from 64 backers,…

Contour Venture Partners, an early investor in Datadog and Movable Ink, lowers the target for its fifth fund

Meta’s Oversight Board has now extended its scope to include the company’s newest platform, Instagram Threads, and has begun hearing cases from Threads.

Meta’s Oversight Board takes its first Threads case

The company says it’s refocusing and prioritizing fewer initiatives that will have the biggest impact on customers and add value to the business.

SeekOut, a recruiting startup last valued at $1.2 billion, lays off 30% of its workforce

The U.K.’s self-proclaimed “world-leading” regulations for self-driving cars are now official, after the Automated Vehicles (AV) Act received royal assent — the final rubber stamp any legislation must go through…

UK’s autonomous vehicle legislation becomes law, paving the way for first driverless cars by 2026

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved…

ChatGPT: Everything you need to know about the AI-powered chatbot

SoLo Funds CEO Travis Holoway: “Regulators seem driven by press releases when they should be motivated by true consumer protection and empowering equitable solutions.”

Fintech lender SoLo Funds is being sued again by the government over its lending practices

Hard tech startups generate a lot of buzz, but there’s a growing cohort of companies building digital tools squarely focused on making hard tech development faster, more efficient and —…

Rollup wants to be the hardware engineer’s workhorse

TechCrunch Disrupt 2024 is not just about groundbreaking innovations, insightful panels, and visionary speakers — it’s also about listening to YOU, the audience, and what you feel is top of…

Disrupt Audience Choice vote closes Friday

Google says the new SDK would help Google expand on its core mission of connecting the right audience to the right content at the right time.

Google is launching a new Android feature to drive users back into their installed apps

Jolla has taken the official wraps off the first version of its personal server-based AI assistant in the making. The reborn startup is building a privacy-focused AI device — aka…

Jolla debuts privacy-focused AI hardware

The ChatGPT mobile app’s net revenue first jumped 22% on the day of the GPT-4o launch and continued to grow in the following days.

ChatGPT’s mobile app revenue saw its biggest spike yet following GPT-4o launch

Dating app maker Bumble has acquired Geneva, an online platform built around forming real-world groups and clubs. The company said that the deal is designed to help it expand its…

Bumble buys community building app Geneva to expand further into friendships

CyberArk — one of the army of larger security companies founded out of Israel — is acquiring Venafi, a specialist in machine identity, for $1.54 billion. 

CyberArk snaps up Venafi for $1.54B to ramp up in machine-to-machine security

Founder-market fit is one of the most crucial factors in a startup’s success, and operators (someone involved in the day-to-day operations of a startup) turned founders have an almost unfair advantage…

OpenseedVC, which backs operators in Africa and Europe starting their companies, reaches first close of $10M fund

A Singapore High Court has effectively approved Pine Labs’ request to shift its operations to India.

Pine Labs gets Singapore court approval to shift base to India

The AI Safety Institute, a U.K. body that aims to assess and address risks in AI platforms, has said it will open a second location in San Francisco. 

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

2 days ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’