How come only 0.08% of Snapchat’s users bought its camera sunglasses? Hundreds of thousands of pairs of Spectacles sit rotting in warehouses after the company bungled the launch. Initial hype and lines for its roving, limited time only Snapbot vending machines led Snap to overestimate demand but underdeliver on quality and content.
Massive piles of assembled and unassembled video-recording sunglasses sit unsold, contributing to Snap’s enormous costs and losses, says The Information. Internal Snap data shows less than 50 percent of buyers kept using Spectacles a month after purchase, Business Insider’s Alex Heath reports. A “sizeable” percentage stopped after just a week, with a source calling the retention rate “shockingly low”
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