As Rafiki once said, “It is time.”
Tinder Gold, the dating app’s new premium subscription tier (which includes a feature that lets you see who’s already liked you without any swiping) is finally rolling out to the U.S.
Tinder Gold and Likes You were originally tested in Argentina, Australia, Canada and Mexico at the end of June. Today, however, the the feature rolls out to all Tinder users across the globe.
One of Tinder’s greatest obstacles has always been balancing the game of Tinder with the utility of Tinder. Those who were actually looking for a romantic endeavor were often inundated with matches that were simply swiping for the sake of swiping. In fact, before Likes You, the only way Tinder users had access to everyone that liked them was to swipe right on everyone.
Tinder’s Right Swipe Limiter worked well to curb that, but Likes You is a great way to make some cash on the back’s of users’ insatiable curiosity.
The company says that more than 1.6 billion swipes go down on Tinder each day around the world.
“Some users have a lot of time to spend swiping and connecting with new people, but we’ve found that others want to maximize the time they’re able to spend on the app, and Likes You gives those users a way to swipe, match, and start chatting seamlessly,” said Tinder Chief Product Officer Brian Norgard. “Tinder Gold provides subscribers with the fun and engaging swiping experience they love about Tinder, coupled with the efficiency and control of being able to see who’s swiped right on them first.”
Tinder Gold includes many of the Tinder Plus features, such as Passport, Rewind, Unlimited Likes, five Super Likes per day, one Boost per month, and other profile controls. And you can’t forget Likes You.
Tinder Gold pricing is still being tested, but the current price is $4.99/month. The company told Buzzfeed that, during testing in other countries, your average Tinder Gold user received around 60 percent more matches compared to free Tinder users.