Amazon has officially begun operating its AmazonFresh Pickup locations in Seattle, letting customers order groceries ahead of time and then quickly grab them on their way home. The service requires as little as 15 minutes advance notice, without any minimum purchase requirements, and it’s a free service for any Amazon Prime members.
Amazon first revealed Pickup back in March, but it’s officially opening shop for general use as of today. The pilot is limited to just one market – Amazon’s home turf – to begin with, but if it works it’s likely to make its way to other cities, since Amazon has been chasing the fresh grocery carrot for many years now in hopes of finding a way to make it profitable at scale.