Segment helps businesses manage all their data from services like Google Analytics, Mixpanel and Salesforce — and send that data to a variety of destinations, whether it’s an attribution product or a data warehouse.
The company announced yesterday that it’s expanding its offerings by integrating with BigQuery, Google’s data warehousing service. This might seem like a pretty small announcement, especially because Segment already supported other warehousing products — specifically Postgres and Amazon’s Redshift — but CEO Peter Reinhardt suggested that this reflects a broader shift in the “cloud wars.”
“We’ve noticed a real upsurge in demand for BigQuery,” he said. “It’s the first real threat to Redshift.”
Among BigQuery’s advantages, according to Reinhardt, are the fact that it can be simpler to use, and its pricing structure may be more appealing to smaller businesses.