We’re live at Apple’s Cupertino headquarters, where the company is prepping to announce something new.
What might that something be? This is where we might normally say we’re not too sure… but there were some pretty big leaks this time around. Everyone’s pretty certain it’s a new MacBook Pro with an OLED touch display built into the keyboard.
But will there be more? Does Apple have anything else up its sleeve? Perhaps! Tune into our liveblog below to find out everything the very second we do.
The event is scheduled to start at 10 a.m. Pacific.
Ciao, thanks for tuning in!
We’re off now to the hands on area.
“I’d particularly like to thank everyone at Apple who worked so incredibly hard working on these products and building them.
Cook is wrapping up now.
The models with the Touch Bar will ship in 2-3 weeks
The 13″ model with the standard function keys will ship today
So they actually have three models: 13″ with standard function keys, 13″ with Touch Bar, and 15″ with Touch Bar
Yep, all 3 are “MacBook Pro”
Apple is making the case for people to go Pro.
The 13″ MacBook Pro is 13% smaller and thinner than the MacBook Air. They both weigh 3 pounds.
MacBook Air 13″ will continue to be offered. But it’s now in Space Grey, with two Thunderbolt Ports
What it looks like to drag a button into the touch bar to customize it:
10 hours of battery life and 6 million times more computing power than Apple’s first PowerBook.
Now we’re watching a MacBook Pro video narrated by Jony Ive (who is not at this event).
Word, Excel, Powerpoint and more from Microsoft Office all support Touch Bar on MBP.
The Touch Bar supports up to 10 fingers at once.
Getting a demo of a live mix using the Touch Bar.
Sampler right in the bar, looping tools, filters and more right in the bar. You can jump into waveforms to scratch and find cue points.
Karim Morsy, CEO of Algoriddim to show off Djay Pro
Adobe is shipping the new version of Photoshop that supports the Touch Bar before the end of the year.
Brady Evans, design manager for Adobe Photoshop.
We’re getting a demo of the touchbar on 15″ Pro in Final Cut by Susan Prescott, VP of Apps Marketing.
Well, they are USB ports, but they’re USB-C. So no ‘old’ USB ports.
The MacBook Pro 15″ can run two 5k displays side by side.
The thunderbolt ports support ‘old’ style USB… but you’ll need an adapter. So far, it looks like there’s no actual, standard non-C USB port
The MacBook features 4 TB3 ports, any of which can charge it. Any of which can be used for a bunch of different functions.
4 Thunderbolt 3 ports. Perfect for high throughput.
The 13″ has the faster flash storage and i5/i7 processor options but only Intel Iris graphics options.
The new 15-inch MacBook Pro has 130% faster graphics performance.
New thermal architecture are quieter and cooler. Upgraded speakers are louder with 2x dynamic range of audio.
i7 and Radeon Pro chips.
15″: 67% brighter, 67% higher contrast and 25% broader color gamut.
Now the display.
Terminal and Xcode support Touch Bar. #developersdevelopersdeyouknowwhatimean
Now Phill Schiller is up showing off fast user switch with TouchID. Just touch your finger and it switches users. I proposed this for iOS a couple of years ago and it could still happen – would be great for multi user iPads.
You can customize the bar, dragging and dropping from a pane to the bar.
I’m torn on this. It’s gorgeous, but SO much of using a keyboard — at least for people who grew up on computers — is muscle memory. If the buttons are constantly changing from app-to-app and on a separate display below my line of sight… will I actually use them?
Scrubbing control right on the bar when you’re in video apps.
iMessage gives you your responses right on the bar.
In Mail.app it predicts who you might want to send an email to and will allow you to tap on those addresses to add them.
We’re now getting a demo of it in action by Craig Federighi, btw.
Honestly tappable emoji is all I’ve ever wanted on a laptop.
You can also bring function keys back by holding the function button. So they’re not gone forever.
A Siri key is available on the bar by default to the right.
Not clear at the moment whether the T1 chip is part of the Mac’s system or whether it’s a standalone chip.
Secure Enclave is what Apple uses to enable secure payments etc on iOS devices.
The Apple T1 chip, a new chip, is included in the MacBook Pro and it supports secure enclave.
TouchID is also now in the bar.
The Touch Bar changes depending on context. It can show you typing suggestions, specific tools for apps like Photos etc.
“It’s a retina display; it’s multitouch; it responds to gestures, and taps”
It’s called Touch Bar.
“Keeping 45 year old technology around and mapping other technology to them…this is crazy.”
“45 years we’ve been using function keys.”
Schiller is now talking about the function bar. He’s doing a requiem for the function key.
2x larger trackpad, now enabled with force touch. A new keyboard that uses butterfly switches with a new mechanism that mimics the new MacBook.
15″ is 20% smaller in volume, thinner and weighs 4lbs.
There are no plastic antenna windows.
13″: 3lbs, and 1/4 lower volume.
17″ thinner at 14.9mm
This is the thinnest and lightest MacBook Pro models ever.
Phill Schiller is out to talk new MacBook Pro. Silver and Space Grey, all aluminum, 13 and 15 inch models.
Hype video now showing the models over the years.
“For 25 years we’ve been defining and redefining what a notebook is…and today, we’re going to do it again.”
They’re positioning this release of Macbooks against the history of innovation (firsts) in a variety of models over the years.
First laptop with an active matrix display.
The first portable to feature a keyboard forward design, says Cook.
“You may not realize it, but this week happens to be a huge week in the history of the Mac and in the history of Apple. This week is the 25th anniversary of our first notebook.” says Cook.
Mac OS Sierra is getting a recap now. You know the drill.
“The Mac is so incredibly important to us,” says Cook. Perhaps addressing some of the angst about how long its been since many models have been updated.
Here we are. On the Mac, which Tim Cook says is ‘dear to Apple.’
The update will be available for Apple TV by the end of this year.
There are also live views of all games currently on TV that you can tune into via various services. This is derived from Molotov’s TV viewing experience.
You can also do this with sporting events.
You can also pick from on demand content right inside that live channel.
Now, you can ask Siri ‘Watch CBS News’ and it will tune in straight to what’s live there.
Now we’re on to live TV.
Siri understands the context of what shows and movies you were watching and can start you up at the episode you left off at. This works across Apple TV, iPhone and iPad, just as the ‘Watch Now’ feature does.
The video app on your iPad will also reflect the Watch Now pane of your Apple TV ‘TV’ app.
Apple is not launching a thin bundle of Live TV to go along with this, but universal sign in means that the moment you sign up for a new service the content is added to those.
This is a universal ‘TV Guide’ feature, something that AppleTV watchers have been looking for.
There is also an editorial section below with curated items across the apps that you own or have signed into.
Up Next will show you movies, next episodes of TV shows and currently airing shows all combined together. This lets you view iTunes content alongside streaming services and live TV.
This displays all kinds of content side by side.
The new Apple TV app is called “TV”
“One place to access all of your TV shows and movies, one place to discover great content.”
Cook is now talking about Siri Universal Search – they’re expanding it.
Election Night coverage from Buzzfeed and video from Bloomberg will also be present in the app.
You can send a tweet to your device to respond to it.
Polls are also present.
The feed includes Tweets, Periscopes from different vantage points and video replays.
This is what the Twitter AppleTV app looks like.
That also makes AppleTV one of the cheapest device for parents to buy when their kid says “MOM/DAD I WANT MINECRAFT, GET ME MINECRAFT”. That’s not trivial.
Ryan Troy from Twitter is here to talk about Twitter’s AppleTV experience.
Cook is talking about a new category of apps that can make TV more interactive.
Apple says 1600 TV shows on Apple TV, along with movies, live news and live sports.
Notable both because Minecraft is incredibly popular but also because Microsoft owns Minecraft.
Minecraft is coming to Apple TV
8,000 apps, 2,000 games on the Apple TV App Store.
Apple TV is the first product to get updates today.
Now on to Apple Watch. Quoting some good reviews. Most were positive so this isn’t disingenuous.
Some Japan specific feature recaps now with transit and Apple Pay.
Some portrait mode examples now. They look good. Still in beta but interesting and powerful already.
A strength of Apple’s ecosystem continues to be a strength: users get security and feature updates much more quickly across all iPhone models in comparison to Android devices. Something Google is trying to combat with the Pixel.
60% of iOS users are on iOS 10.
The feature uses image recognition and some other machine learning tools. Something Apple has been focusing on catching up on.
That’s a new feature of iOS that creates automatic albums and videos out of grouped photos.
400 million Memories have been viewed by iPhone users.
Lots of chatter about iPhone 7 photos.
Cook talking about the reception of iPhone 7 now.
Some product updates now.
Apple’s products are typically much easier to use for people with disabilities than competing products from other companies.
Apple launches a site focusing on accessibility. This is a strength of Apple’s hardware and software so it’s clever to emphasize it.
The gentleman next to me is VERY into this event. He is clapping and laughing already.
Tim Cook is out.
Apple is focusing, here, on how its products enable people with disabilities to create.
Here we go. Watching an inspirational video segment, something that has become more common in recent events.
As usual in these events, we’re listening to Apple Music while we wait.
Just a few more minutes! Almost go time.
Whereas the last few Apple events have been held at the massive Bill Graham Civic Auditorium in San Francisco, this one is in a theater at Apple’s own campus.
We’re just getting in and settled; live blog updates will begin shortly! The announcement is scheduled to start at 10am Pacific (1pm Eastern)