BloomReach shoots for more complete digital experience with Hippo acquisition

BloomReach, which helps ecommerce companies personalize buying experiences using data and algorithms, announced today that it was acquiring Amsterdam-based web content management vendor, Hippo for an undisclosed amount. It’s an interesting deal in that it brings together a company that offers personalization and optimization in an ecommerce context with one that helps manage web content and more generalized digital … Continue reading BloomReach shoots for more complete digital experience with Hippo acquisition