Apple focuses on diversity with new ‘Shot on iPhone’ ad

Apple released a brand-new ad just in time for the Olympics. The video is all about diversity and happiness, and it features many different photos and short clips of people smiling and enjoying life. Maya Angelou is reading her own poem “Human Family” to narrate the ad.

Apple will air it for the first time during the Olympic Opening Ceremonies tomorrow. Compared to previous ‘Shot on iPhone’ ads, this one focuses on a single theme and is longer. As usual, these photos and videos were shot by iPhone users around the world, and I think it works quite well: