Full terms of the deal were not disclosed, but a person with knowledge of the deal said the companies going to share the ad revenue. They declined to share specifics.
The shows included in the agreement are “Bloomberg West,” which broadcast technology news, “What’d You Miss?”, which delivers global financial news at the close of the U.S. trading day, and “With All Due Respect,” which contains about political analysis.
“Partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance combined with the live commentary on the underlying drivers and implications,” Anthony Noto, Twitter’s CFO, said in a statement.
The deal with Bloomberg is the latest in a long list of video partnerships Twitter signed. The company struck a deal with CBS to stream the Republican and Democratic national conventions, scheduled for this month. The deals with Bloomberg and CBS are different.
In April, it signed a deal with NFL to stream Thursday Night Football, and a week ago, tennis fans had the opportunity to watch Wimbledon on the micro-blogging platform, thanks to coverage provided by ESPN. Twitter is also reportedly in talks with the NBA, Major League Soccer and Turner.