Parrot’s CEO is building a new kind of T-shirt

You never know what you’re going to get when you sit down with Parrot CEO Henri Seydoux. The executive is every bit as unpredictable as the company he runs — and just like Parrot’s products, he always puts on a good show.

Seydoux’s panel at Disrupt NY today was largely focused on the company’s drone business. But it took some interesting zigs and zags along the way, particularly toward the end when he let the audience in on some of his more interesting plans for the future, including a rethink of one of the most ubiquitous articles of clothing out there.

“I am working on a T-shirt,” Seydoux told the audience. “I’ve been working on it for two years.” The executive added that he hoped to be showcasing the product at this event a few years from now.

Seydoux didn’t offer much in the way of specifics, most likely because of the project’s relative infancy, but added confidently, “I’m working on a T-shirt that you’ve never seen before.” The exec confirmed the product backstage — we mostly just wanted to make sure we were hearing things right, given Parrot’s previous focus on drones, audio accessories and, you know, things that aren’t T-shirts.

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If nothing else, the product conforms to Seydoux’s vision of setting the company’s sights on fun projects to engage consumers before branching out into other spaces as it has done with its agricultural drones.

“You start to do things for consumers because it’s easy,” he explained. “With this you can exist. [And then] you have the possibility to divert yourself into very difficult areas.”