Most businesses live or die on Google search rankings. If you can’t crack the top few results, it’s almost impossible to consistently drive organic traffic to your site.
But how does Google decide which sites appear at the top of the results list? It uses Googlebot, a proprietary automated software script to “crawl” every website on the Internet and create an index that becomes the basis for search results. The problem is that this script is vague and mysterious, making it impossible for website creators to truly optimize for Googlebot and other search engine’s crawlers.
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