A lot of people live with the idea that life is about experiences rather than things. A firm subscriber of that philosophy is Honeyfund — a company whose new Honeyfund app helps newlyweds bankroll their honeymoon, rather than stocking their house with half a dozen different bread makers.
The company has been around the block a few times themselves, and today is a double celebration: combining an app-launch and its tin anniversary, 10 years down the road from its own honeymoon period.
Honeyfund first launched in 2006 when the company’s founders, Sara & Josh Margulis, discovered their own wedding guests were strongly in favor of giving experiences and memories rather than trinkets, housewares and other doo-dahs. They set up a simple page to enable their wedding guests to fund their dream honeymoon to Fiji — and subsequently decided to turn the idea into a company.
Fast-forward exactly 10 years and Honeyfund is the seventh-most-used wedding registry in the U.S., with a big boost following the founders’ appearance on ABC’s Shark Tank and an investment from Kevin “Mr. Wonderful” O’Leary. The company also further expanded to other verticals with Plumfund, where users can raise money for anything ranging from charities, medical issues, sports teams, anniversaries, birthdays and much more.
Plumfund even has the delightful appearance of a “divorce registry” category (currently featuring 110 different funds), taking you the full journey, from the glow of the wedding, the honeymoon period of the, er, honeymoon, via gloriously festive anniversaries to the bitter, acrimonious end. Talk about a full-service approach.
The company didn’t mention whether it is planning a divorce registry companion app, although your correspondent can see a fantastic Big Data marketing tie-in with Tinder on this front.