Ebay Enterprise merges with Innotrac to become Radial

Ebay sold off its enterprise unit to a consortium of companies led by private equity firm Permira last year. That consortium included Sterling Partners, Longview Asset Management and Innotrac. Today, eBay Enterprise and Innotrac, a global e-commerce fulfillment firm, are essentially merging to become Radial, which calls itself “the largest omnichannel commerce technology and operations provider.”

“Retailers are seeing a tremendous strain on their businesses because execution of omnichannel is insanely hard,” said Stefan Weitz, Chief Product and Strategy Officer at Radial. “Radial is all about building the tools retailers need to compete — and win — in the increasingly complex and competitive ecommerce space. Only Radial has industry-leading tech and expansive operational expertise that offers retailers the most efficient — and profitable — path to get products in consumers’ hands.”

Now if the name Stefan Weitz ring a bell, that’s probably because you’ve heard it while Weitz was the director of Bing, Microsoft’s search engine, and basically the face of Bing. Weitz quietly left Microsoft, where he became senior director with a focus on strategy and partnerships around education in 2015, to take this new position.

Omnichannel is obviously something of a buzzword in the retail industry. Radial argues that the combination of eBay Enterprise’s experience in helping retailers understand how their customers shop online and offline with Innotrac’s fulfillment capabilities will give it an edge over its competition. The idea here is to provide retailers with a single platform that allows them to manage the order life cycle from purchase to delivery (or the checkout aisle). Radial will handle everything from order management and payments to fulfillment and customer care.

The combined company will be headquartered in King of Prussia, Pennsylvania, though it operates two dozen distribution centers and six call centers in the U.S., Canada and Europe with the help of its 7,000 employees. Its customers include the likes of DSW, GameStop, Shoe Carnival and Destination XL.