Apple partners with WWF to launch week-long Earth Day initiative, Apps for Earth

Apple is teaming up with the World Wildlife Fund to raise money for the conservation organization through in-app purchases.

Already started, the initiative will last until April 24, during which time users will have access to exclusive in-app content created specifically for the campaign by 24 different app developers, with 27 total apps in the collection.

All of the proceeds from the purchase of any of these apps, in associated in-app purchases, will go to WWF.

The project is timed to coincide with Earth Day, which is Friday April 22.

Participating apps have also developed exclusive content for the campaign, including three new levels in Angry Birds 2 that let the user destroy over-fishing bad piggies, as well as a new menu in Cooking Dash 2016 that uses sustainable ingredients.

You can find the full list of participating apps, which span categories like productivity, photo, social media, and fitness, below.

In conjunction with the campaign, Apple is also unveiling a new Environment page on the Apple website, as well as dressing retail employees in green. The the leaf of the Apple logo at retail stores will also be lit in green.

  • Angry Birds 2
  • Best Fiends
  • Candy Crush Soda Saga
  • Cooking Dash 2016
  • Cut the Rope: Magic
  • Disney Infinity: Toy Box 3.0
  • Dragon City
  • Enlight
  • Hay Day
  • Hearthstone
  • Jurassic World: The Game
  • Kendall & Kylie
  • LINE: Disney Tsum Tsum
  • Map My Run+
  • MARVEL Contest of Champions
  • Peak
  • Procreate
  • Recolor
  • SimCity BuildIt
  • Star Wars: Galaxy of Heroes
  • The Earth by Tinybop
  • Trivia Crack
  • Tabs & Chords by Ultimate Guitar
  • VSCO
  • WWF Together
  • Yoga Studio