Gary Vaynerchuk on why he’s betting on Facebook Live, Snapchat and

Seasoned entrepreneur and digital strategist Gary Vaynerchuk sat down with TechCrunch to talk about his new book, #AskGaryVee. An investor in Facebook, Twitter, Uber and Tumblr, Vaynerchuk also advises Fortune 500 companies on their social media ad spend with his company, Vaynermedia.

Vaynerchuk tells us that just because an entrepreneur raises money doesn’t mean they’re going to have a successful business. He also told us which platforms he’s optimistic about. His firm has clients spending “hundreds of thousands of dollars” to make videos for Facebook only. In particular, he’s “very bullish” on Facebook Live, the live streaming platform.

And while he’s enthusiastic about Snapchat and for younger demographics, he says that “Twitter ads are overpriced.” Vaynerchuk has more than a million followers, but gets better engagement on Instagram, which he refers to as “the main social network of this second.”

Watch the video above to learn more about why Vaynerchuk thinks “all television commercials are grossly overpriced” and how he got to where he is today.