I’ve spent a lot of time over the past few days with the folks at Nike, who were showing off a whole bunch of new and upcoming products at their Innovation for Everybody event.
The big attention-getter was the HyperAdapt 1.0 — namely, self-tying shoes. Nike had already toyed with the idea of emulating Back To The Future Part II by announcing limited edition, self-lacing Nike Mags with star Michael J. Fox. HyperAdapt, however, is set to be the first mass-production shoe with these capabilities, and it’s scheduled for release during this coming holiday season.
Nike also showed off a new Nike+ app that’s meant serve as your main entry point to the Nike world — Nike’s Nikki Neuburger described it as “the all-access point to unlock your potential.” It includes a feed of personalized content, as well as the ability to shop, find nearby stores and connect with experts and other Nike services.