Volicon says its products are used for things like compliance monitoring (related to loudness and closed captioning), ad verification, competitive analysis and repurposing video for the web and social media.
After Verizon’s AOL acquisition last year, the telecom giant’s digital media unit is now under the AOL umbrella. (AOL also owns TechCrunch.) By combining Volicon’s technology with its own, Verizon is hoping to help broadcasters tap their existing video feeds and channels for online delivery.
“Volicon’s role as a trusted provider to more than 1,200 broadcast and video operators around the world, combined with deep expertise in video monitoring and analysis, will improve visibility, transparency, and quality of our clients’ content and ads over our global delivery footprint,” said Verizon Digital Media Services President Bob Toohey in the acquisition release.
The financial terms of the deal were not disclosed.