Social media analytics service Crimson Hexagon raises $20M

Crimson Hexagon is announcing that it has raised $20 million in additional equity funding.

Founded in 2007, the Boston-headquartered company helps brands and ad agencies track conversations across social media. It says its customer base has grown by more than 75 percent in the last 12 months and now has 10,000 active users. Customers include Starbucks, Walmart and NBC.

Crimson Hexagon previously raised $17.5 million in funding, with new round led by Sageview Capital. In the funding release, Sageview partner Dean Nelson described the company as “a true market leader with a tremendous customer list.”