Finding a good public relations firm is one of the toughest things for a small business.
People are constantly asking me for references.
Well, ask no more you column-inch seekers, because now there’s Agency Geek, a new online service that purports to algorithmically match service agencies with prospective clients (basically they have a search tool for small businesses to find the proper representation).
Someone should have done this sooner.
Basically, a user fills out a questionnaire about their industry and the type of services they’re looking for, and the algorithm matches that user with the appropriate advertising, marketing, branding, web development or digital agency that they’re looking for.
As company founder Zach Pardes said in a statement, “We’re living in the golden age of tech and automation, and still agencies and prospective clients form relationships quite by accident.”
It’s free for the business to post a profile and agencies pay for one of three levels of service. All offer a profile listing for the agency, an ability to respond to proposal requests and on-platform communication with their potential customers.