Social marketing company Nanigans announced today that it’s launching support for Twitter.
Nanigans is best known as a Facebook ad automation tool, but CEO Ric Calvillo said last year that one reason for raising the company’s $24 million Series B was to expand beyond Facebook. He’s also started to make good on that by launching on Instagram last August.
Asked about what Nanigans brings to the existing ecosystem of Twitter ad products and partners, Calvillo told me that Nanigans allows advertisers to achieve broad scale for their campaigns without sacrificing effectiveness and return on investment.
Some Nanigans advertisers are already onboard for the expansion into Twitter, including Core Digital Media and Dashlane. In a press release, both companies said Nanigans has allowed them to dramatically expand their Twitter ad efforts.