Yesterday, Kanye West took to Twitter to announce the launch of both his new album and season three of his ultra-popular fashion brand, Yeezy.
The brand will debut its latest duds and kicks at a star-studded fashion show concert today at 4 p.m. ET at Madison Square Garden in NYC. Want to see Ye onstage but didn’t score that exclusive invite? Not to worry, because West also announced that the whole event will be live-streamed on Tidal.
While Tidal has previously streamed concerts, most have been restricted to subscribers only. However, Kanye’s tweet emphasized that the stream will be open to “ALL,” which Tidal has also confirmed.
Opening the event to the entire Internet is likely Kanye’s way of continuing to make the Yeezy brand more accessible to everyone. He has previously expressed discontent at how scarce his shoes have become within secondary markets, exclaiming that “eventually, everybody who wants to get Yeezys will get Yeezys.”
It’s also no shock that West chose Tidal to stream the event. Kanye is close with Tidal founder Jay-Z, and the two have previously collaborated on the 2001 album, Watch The Throne.
P.S. If you need anything from Ye, please wait until next week to ask, because he’s pretty busy this week with this whole artist/fashion designer thing.