Startups

Lulu, The App That Lets Women Rate Men, Acquired By Badoo

Comment

Image Credits:

Lulu, the once controversial mobile app that lets women anonymously review and rate men (something the startup calls ‘dating intelligence’), has been acquired by London-based dating platform Badoo.

The move also sees Lulu founder and CEO Alexandra Chong move back to the U.K. capital from New York to join Badoo as President, where I’m told she’ll be focusing on international expansion, business development and communications.

Terms of the deal remain undisclosed, though I understand the acquisition was a mixture of cash and stock. Lulu’s early backers were Passion Capital, PROfounders and a number of prominent angels including Yuri Milner and Dave Morin.

In a later undisclosed Series A round, Venrock also came on board as an investor after Lulu relocated to New York and began exclusively targeting the U.S. market and college campuses in particular. In total the 2011-founded startup had raised $15 million.

BadooWith that said, whether or not this is anything close to a home run for investors is impossible to know, but it’s notable that Chong is not only staying on but is getting such as prominent position within Badoo. And while I wouldn’t go as far as to call the deal an outright acqui-hire, along with Chong’s new position, a number of other details suggest that this was a major consideration behind Badoo’s decision to acquire Lulu.

Tied to this is the fact that, for the time being at least, the Lulu app as we know it is to be no more. Instead, a new, more conventional dating app is to replace it, sans any of the ‘dating intelligence’ features that made Lulu a trailblazer in the first place. Badoo has form in essentially white-labeling its tech to power brands other than the main Badoo app, including Hot or Not, Blendr, and now Lulu.

“The new Lulu will be powered by Badoo technology and offer the complete Badoo dating experience, allowing Lulu’s 6 million users to interact and connect with Badoo’s 300 million members’ community, via Badoo’s Search and Swipe, chat, and photo-sharing functionalities,” a spokesperson for Badoo tells TechCrunch.

Meanwhile, in a call, Lulu founder Alexandra Chong (and now President at Badoo) told me that prior to the acquisition, Lulu didn’t offer any dating features as such — i.e. no way for women to actually find dates through the app — but was instead used by women to share experiences of dating via other apps, including Badoo. However, that missing dating functionality was actually something Lulu users had requested, she says.

What is also clear is that the acquisition sees a much bigger company swallowing up a smaller one. Chong points out that Badoo is the definitive leader in Europe by some stretch and has a lot more potential to grow, including in Asia-Pacific. Of its 300 million-strong community, the dating app is seeing 60 million active users in over 190 countries, with 400,000 new people signing up for a “Badoo experience” each day, apparently. In contrast, Lulu’s 6 million number is actually downloads/registered users, not necessarily actives.

Chong also tells me she’s excited to be back in London, although she’ll still be splitting her time with New York, and to return to the place that showed so much support to her and Lulu in its early days. “It just makes sense to be here,” she says. “I’m a huge fan of the ecosystem, having raised my first round of capital from funds here and revived support from the government. I think there’s huge opportunity in London!”.

More TechCrunch

Tags

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

16 hours ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

18 hours ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo

Sony Music Group has sent letters to more than 700 tech companies and music streaming services to warn them not to use its music to train AI without explicit permission.…

Sony Music warns tech companies over ‘unauthorized’ use of its content to train AI

Winston Chi, Butter’s founder and CEO, told TechCrunch that “most parties, including our investors and us, are making money” from the exit.

GrubMarket buys Butter to give its food distribution tech an AI boost

The investor lawsuit is related to Bolt securing a $30 million personal loan to Ryan Breslow, which was later defaulted on.

Bolt founder Ryan Breslow wants to settle an investor lawsuit by returning $37 million worth of shares

Meta, the parent company of Facebook, launched an enterprise version of the prominent social network in 2015. It always seemed like a stretch for a company built on a consumer…

With the end of Workplace, it’s fair to wonder if Meta was ever serious about the enterprise

X, formerly Twitter, turned TweetDeck into X Pro and pushed it behind a paywall. But there is a new column-based social media tool in town, and it’s from Instagram Threads.…

Meta Threads is testing pinned columns on the web, similar to the old TweetDeck

As part of 2024’s Accessibility Awareness Day, Google is showing off some updates to Android that should be useful to folks with mobility or vision impairments. Project Gameface allows gamers…

Google expands hands-free and eyes-free interfaces on Android