Video Analytics Startup Vidyard Raises $35M

Vidyard, a startup that says it can improve companies’ video marketing and sales, has raised $35 million in Series C funding.

The round was led by Battery Ventures, with participation from Bessemer Venture Partners, Salesforce Ventures, OMERS Ventures, iNovia Capital and SoftTech VC. The Y Combinator-incubated startup has now raised more than $60 million total.

Vidyard offers a number of tools for tracking viewer data, connecting that data to existing marketing and sales tools and using the data to deliver personalized content. Customers include Honeywell, Lenovo, LinkedIn and MongoDB.

The company says the funding will allow it to develop new products “to help businesses expand their use of video for customer engagement and tap into the digital body language of online audiences.”