Earlier this week I benefitted from a drop in Uber Pool pricing, noting my ride was a whole Starbucks medium-size latte less than Lyft Line. Lyft, fresh with a new billion dollars in funding, is now doing the same.
Uber announced a reduction in price in more than 100 cities in the U.S. and Canada last week, most likely prompting Lyft to figure out the measures it would have to take to not lose new ground.
It’s currently cheaper for me to take Line home – $5 vs. $8.21 in Uber Pool (God bless that VC money!).
Lyft tells me this is about resolutions, neglecting any mention of rival competition.
“At Lyft, we want to remain the most affordable option for passengers. We also know that in January many people make resolutions to save money. So starting today, we are lowering prices in 33 markets to get people back on the road at a lower cost and help ensure our drivers are in high demand,” read an emailed statement to TechCrunch
Despite the lowered cost, Lyft maintains it still pays drivers more than Uber, but the new pricing will affect drivers’ commissions. The new, lower prices will touch 33 cities nationwide and will affect D.C., Denver, Los Angeles, San Diego, San Francisco, San Jose/Silicon Valley, Detroit and Baltimore the most.