The acquisition is worth up to $45 million, specifically $20 million in cash upfront, with cash and stock earn outs of $25 million. It was first announced in December and represents a team up between two mobile ad companies, namely Heyzap and RNTS subsidiary Fyber.
RNTS CEO Andreas Bodczek said the entire Heyzap team will be joining the Fyber office in San Francisco, and the companies will be working together to create “a unified platform that combines the best of both worlds,” though he added that the details are still being worked out.
“Monetization strategies on the publisher side get a lot more sophisticated,” Bodczek said. “Publishers have become more demanding about the quality of these services.”
Heyzap was incubated at Y Combinator and raised $8 million in total funding from investors including Founder Collective, Union Square Ventures and Qualcomm Ventures, according to CrunchBase. RNTS also says that by adding the Heyzap’s reach of 130 million unique users, the combined platform will reach more than half a billion people each month.
Update: An earlier version of this post reversed figures for upfront payment and earnout. The figures are now corrected.