Seerene, an analytics platform that helps companies see how their other software is performing, has raised $5 million in seed funding and opened an office in Hong Kong, its first in Asia. The round was led by Earlybird Venture Capital and will support Seerene’s international growth.
A spin-off of Berlin-based tech college Hasso Plattner Institut, Seerene’s technology analyzes software performance, creates visualizations that chief executive officer Oliver Muhr calls “Google Maps for software,” and delivers key performance indicators that tell companies how they can work with software developers and service providers to increase efficiency and save money. Seerene also compares software performance to industry benchmarks (i.e. data aggregated from competitors) and predicts how it well it will perform in the future.
The startup’s biggest customers so far include SAP, Adidas, Lufthansa, Volkswagen, and Mercedes, and it hopes to grow in east Asia, India, and Singapore. Muhr says Seerene is already talking with twenty prospective clients in Asia and will target a wide range of sectors, including finance, manufacturing, and telecoms.