Yet more consolidation is happening in the world of analytics. Today Israeli web analytics and traffic measurement startup SimilarWeb announced that it has acquired Quettra, a provider of mobile analytics and measurement tools founded by Ankit Jain, the former head of search and discovery in the Google Play store.
Quettra was a relatively young startup. It only came out of stealth last year and had a very impressive list of backers, including include CrunchFund (which was founded by TechCrunch founder Michael Arrington), Data Collective, Google Ventures, Horizons Ventures, Miramar Digital Venturesand SV Angel, as well as angel investors Amitt Mahajan, Anthony Ha (the director at Google, not our writer), Anna Patterson, Carol Sands, Greg Badros and China’s Sungy Mobile Limited (the company behind the GO Launcher and Locker Android apps) as a strategic investor. Quettra had raised around $3 million.
The companies are not disclosing the value of this deal, except to note that it is in both cash and stock. From what we heard it is a small deal — around $10 million with shares. The whole Quettra team — which also has alums from eBay and Microsoft — is joining SimilarWeb as part of the acquisition, to spearhead the latter company’s new Silicon Valley office.
“We are always looking for ways to enhance our platform and incorporate the best talent and were so impressed by the amazing technology that the visionary management team at Quettra was able to develop” said Or Offer, CEO and Founder of SimilarWeb, in a statement. “By joining forces, we will be able to provide the data that app developers need to better understand their own audience and make better monetization decisions by out strategizing the competition. Our goal is continued investment in the leading talent and technology to ensure we are the number one player in the mobile and app ecosystem.”
This is SimilarWeb’s third acquisition.